# Lift Shopify conversion 10 percent on the same traffic: the AI build for store owners Source: https://getstartedwithai.net/tutorials/shopify-ai-conversion-build Site: Get Started With AI Tagline: Build AI automations that actually run your business. Audience: solo professionals, freelancers, consultants and AI implementers in training Contact: hello@getstartedwithai.co.uk This Markdown companion is generated from the prerendered page for AI crawlers. # Lift Shopify conversion 10 percent on the same traffic: the AI build for store owners Shopify ships with two AI features built in: Shopify Magic for in-platform copy and Sidekick for store admin. Both are included in the existing subscription. The build below pairs them with a Claude or ChatGPT Project that handles the work Magic does not, namely product copy rewritten from the actual review corpus, brand-voiced email sequences and customer service triage that routes by intent. Most Shopify stores see conversion lift inside 30 days, support deflection inside two weeks. Setup is one afternoon. Run cost is £16 a month on top of the existing Shopify plan. ## What you need - A Shopify plan that includes Magic and Sidekick (Basic and above on current pricing). - A Claude Pro or ChatGPT Plus account at £15 to £20 a month. - Your reviews export from Judge.me, Yotpo or the Shopify reviews app. - Your last 20 customer emails, brand voice notes and the policy page text for shipping and returns. ## Step 1: Configure Shopify Magic for first drafts (15 minutes) Magic produces workable first-draft product copy at the click of a button inside the Shopify admin. The output reads as generic Shopify copy without calibration; the build below uses it as the first pass only. 1. In the Shopify admin, open a product and click the Magic button next to the description field. 2. Set the keywords, the tone (set to Expert or Persuasive depending on the category) and the length. Generate. 3. Take the output as the first draft only. The voice pass below is what closes the gap to production. ## Step 2: Build the brand voice Project (25 minutes) The same Project handles product copy rewrites and the email layer. Calibration carries across both jobs because the voice is the same. 1. Create a Claude Project named Shopify Brand Voice. 2. Upload the brand voice notes, the 100 best customer reviews, and 20 of your strongest sent emails. 3. System prompt: rewrite UK Shopify product copy and email drafts in the brand voice. UK English. Match the tone of the uploaded reviews and emails. Lead with the use case rather than the feature list. 4. Workflow: paste the Shopify Magic draft, get the brand-voiced rewrite in 90 seconds, paste back into Shopify. ## Step 3: Sidekick for admin tasks (10 minutes) Sidekick handles store admin work that used to mean clicking through six menus. The build wires it into the weekly trading rhythm. 1. Open Sidekick from the Shopify admin and ask: list the 20 SKUs with the lowest conversion rate over the last 30 days. 2. Ask: which products have sold out in the last 7 days but have stock in transit. Sidekick pulls from Shopify Inventory. 3. Set a weekly recurring ask: summarise the top three issues from the inbox this week. ## Step 4: Customer service triage on Shopify Inbox (20 minutes) Shopify Inbox has a basic AI auto-reply. The build below adds a Claude Project layer that handles the higher-judgement queries with brand voice intact. 1. In Zapier or Make, set the trigger on a new Shopify Inbox conversation that the auto-reply could not close. 2. Action: send the message to the brand voice Project with the prompt to draft a UK Shopify customer reply against the policy text uploaded to the Project. 3. Owner approves and sends. Deflection runs around 60 to 75 percent in the first month. ## Step 5: First 30 days of operation Run the four layers across one month. Compare conversion on rewritten product pages against unedited control SKUs. Compare reply time on Inbox before and after the triage. Most Shopify stores see conversion lift 8 to 12 percent on the rewritten lines and reply time fall from hours to minutes. ## What you ship Shopify Magic configured for first-draft copy, with the brand voice Project running rewrites and emails on top. Sidekick wired into the weekly trading rhythm. Shopify Inbox triaging customer queries through Claude with policy text loaded. Same Shopify plan, same store, more orders. ## What to build next For deeper conversion work across the funnel, follow up with the ai-for-ecommerce-conversion-build tutorial. For multi-store retailers, run the WIRE Method to package this build as a paid service for other Shopify owners. ## Related builds More tutorials in Industries. Each one runs in 60 to 90 minutes and ships a finished asset. ### Reclaim 8 hours a week as an accountant: the AI build for practice work 30 to 60 minutes. Solo Pro / Implementer. [Open tutorial](/tutorials/ai-for-accountants-practice-build) ### Cut 12 hours a week of legal admin: the AI build for solicitors and small firms 30 to 60 minutes. Solo Pro / Implementer. [Open tutorial](/tutorials/ai-for-lawyers-firm-build) ### Replace 6 hours a week of session admin: the AI build for coaches and therapists 60 to 90 minutes. Solo Pro. [Open tutorial](/tutorials/ai-for-coaches-therapists-build) ### Reclaim a day a week as a property agent: the AI build for letting and sales 60 to 90 minutes. Solo Pro / Implementer. [Open tutorial](/tutorials/ai-for-real-estate-agents-build) ## Questions people ask before they start ### What is Shopify AI? Shopify suite of AI features is branded as Shopify Magic and Sidekick. Magic handles in-platform copy generation including product descriptions, blog posts and email subject lines. Sidekick handles store admin tasks including filtering data and recommending actions. Both are included in the existing subscription. ### Is Shopify Magic any good? For first-draft product copy, it is a workable starting point. The output reads as generic Shopify copy by default, which is a drawback for any brand with a distinct voice. The build pairs Magic with a Claude or ChatGPT Project calibrated to your reviews and tone, which closes the gap to production-quality copy. ### Can AI handle Shopify support? Yes, with the right escalation design. AI handles order tracking, returns and product fit well; anything outside those categories routes to a human with a one-paragraph context summary attached. Stores that ship the build typically deflect 60 to 75 percent of tickets in the first month. ### Does this work for Shopify Plus? Yes, with one addition. Plus stores can wire the brand voice Project into the Flow editor for richer triggers (loyalty tier, lifetime value, repeat buyer flags) without using Zapier. The Project itself is identical.